CAMBRIDGE, Mass. --(BUSINESS WIRE)

HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling companies, today announced financial results for the first quarter ended March 31, 2025.

Financial Highlights:

Revenue

  • Total revenue was $714.1 million, up 16% on an as-reported basis and 18% in constant currency compared to Q1'24.
    • Subscription revenue was $698.7 million, up 16% on an as-reported basis compared to Q1'24.
    • Professional services and other revenue was $15.4 million, up 13% on an as-reported basis compared to Q1'24.

Operating Income (Loss)

  • GAAP operating margin was (3.8%), compared to (3.8%) in Q1'24.
  • Non-GAAP operating margin was 14.0%, compared to 15.0% in Q1'24.
  • GAAP operating loss was ($27.5) million, compared to ($23.2) million in Q1'24.
  • Non-GAAP operating income was $100.3 million, compared to $92.6 million in Q1'24.

Net Income (Loss)

  • GAAP net loss was ($21.8) million, or ($0.42) per basic and diluted share, compared to net income of $5.9 million, or $0.12 per basic and diluted share in Q1'24.
  • Non-GAAP net income was $95.9 million, or $1.84 per basic and $1.78 per diluted share, compared to $89.1 million, or $1.76 per basic and $1.68 per diluted share in Q1'24.
  • Weighted average basic and diluted shares outstanding for GAAP net income (loss) per share was 52.2 million, compared to 50.7 million basic and 51.5 million diluted shares in Q1'24.
  • Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 52.2 million and 54.0 million respectively, compared to 50.7 million and 53.1 million, respectively in Q1'24.

Balance Sheet and Cash Flow

  • The company’s cash, cash equivalents, and short-term and long-term investments balance was $2.2 billion as of March 31, 2025.
  • During the first quarter, the company generated $161.6 million of cash from operating cash flow, compared to $127.1 million during Q1'24.
  • During the first quarter, the company generated $166.1 million of cash from non-GAAP operating cash flow and $122.3 million of non-GAAP free cash flow, compared to $131.3 million of cash from non-GAAP operating cash flow and $103.8 million of non-GAAP free cash flow during Q1'24.

Additional Recent Business Highlights

  • Grew Customers to 258,258 at March 31, 2025, up 19% from March 31, 2024.
  • Average Subscription Revenue Per Customer was $11,038 during the first quarter of 2025, down 4% on an as-reported basis compared to the first quarter of 2024.
  • Calculated billings were $766.8 million in the first quarter of 2025, up 20% on an as-reported basis and 18% in constant currency compared to Q1'24.

“We had a solid start to 2025, with continued revenue growth and customer expansion,” said Yamini Rangan, Chief Executive Officer at HubSpot. “We saw further proof that our AI-first strategy is working—customers are seeing results, and Customer Agent is a great example of the value we’re delivering. As more companies consolidate their tech stacks, HubSpot is becoming the clear choice for businesses that want to drive AI innovation while reducing total cost of ownership. With our rapid pace of innovation, strong execution, and clear focus on value, we’re well-positioned to drive durable, long-term growth.”

Share Repurchase Program

On May 6, 2025, the company’s Board of Directors authorized a share repurchase program for the repurchase of shares of the company’s common stock, in an aggregate amount of up to $500.0 million (the “2025 Share Repurchase Program”) over a period of up to 12 months. Repurchases under this program will be made in the open market, through privately negotiated transactions or other means, including pursuant to 10b5-1 plans, and in compliance with applicable securities laws and other requirements. The timing, manner, price, and amount of the 2025 Share Repurchase Program will be subject to the discretion of the Company’s management. The 2025 Share Repurchase Program does not obligate the Company to acquire a specified number of shares, and may be suspended, modified, or terminated at any time, without prior notice.

Business Outlook

Based on information available as of May 8, 2025, HubSpot is issuing guidance for the second quarter and full year of 2025 as indicated below.

Second Quarter 2025:

  • Total revenue is expected to be in the range of $738.0 million to $740.0 million, up 16% year over year in both on an as-reported basis and in constant currency.
  • Non-GAAP operating income is expected to be in the range of $124.0 million to $125.0 million, representing a 17% operating profit margin.
  • Non-GAAP net income per common share is expected to be in the range of $2.10 to $2.12. This assumes approximately 53.2 million weighted average diluted shares outstanding.

Full Year 2025:

  • Total revenue is expected to be in the range of $3.036 billion to $3.044 billion, up 16% year over year in both on an as-reported basis and in constant currency.
  • Non-GAAP operating income is expected to be in the range of $558.0 million to $562.0 million, representing an 18% operating profit margin.
  • Non-GAAP net income per common share is expected to be in the range of $9.29 to $9.37. This assumes approximately 53.3 million weighted average diluted shares outstanding.

Use of Non-GAAP Financial Measures

In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information

HubSpot will host a conference call on Thursday, May 8, 2025 at 4:30 p.m. Eastern Time (ET) to discuss the company’s first quarter 2025 financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot's Investor Relations website at ir.hubspot.com. After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use this link.

An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot

HubSpot is the customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management’s expectations of future financial and operational performance and operational expenditures, expected growth, foreign currency movement, and business outlook, including our financial guidance for the second fiscal quarter of and full year 2025 and our long-term financial framework; statements regarding our share repurchase program; statements regarding our positioning for future growth and market leadership; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a customer platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies, including artificial intelligence and machine learning technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption “Risk Factors” in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

Consolidated Balance Sheets

(in thousands)

 

 

 

March 31,

 

December 31,

 

 

2025

 

2024

Assets

 

 

 

 

Current assets:

 

 

 

 

Cash and cash equivalents

 

$

625,029

 

 

$

512,667

 

Short-term investments

 

 

1,417,785

 

 

 

1,556,828

 

Accounts receivable

 

 

294,509

 

 

 

334,829

 

Deferred commission expense

 

 

167,962

 

 

 

148,693

 

Prepaid expenses and other current assets

 

 

108,588

 

 

 

80,586

 

Total current assets

 

 

2,613,873

 

 

 

2,633,603

 

Long-term investments

 

 

176,557

 

 

 

154,212

 

Property and equipment, net

 

 

123,815

 

 

 

114,165

 

Capitalized software development costs, net

 

 

169,517

 

 

 

154,484

 

Right-of-use assets

 

 

215,990

 

 

 

216,230

 

Deferred commission expense, net of current portion

 

 

174,270

 

 

 

160,814

 

Other assets

 

 

126,200

 

 

 

115,254

 

Intangible assets, net

 

 

41,054

 

 

 

37,563

 

Goodwill

 

 

255,040

 

 

 

209,508

 

Total assets

 

$

3,896,316

 

 

$

3,795,833

 

Liabilities and stockholders’ equity

 

 

 

 

Current liabilities:

 

 

 

 

Accounts payable

 

$

22,234

 

 

$

3,649

 

Accrued compensation costs

 

 

86,354

 

 

 

67,442

 

Accrued commissions

 

 

97,064

 

 

 

102,043

 

Accrued expenses and other current liabilities

 

 

129,571

 

 

 

125,135

 

Operating lease liabilities

 

 

36,696

 

 

 

32,693

 

Convertible senior notes

 

 

368,883

 

 

 

458,184

 

Deferred revenue

 

 

836,296

 

 

 

784,253

 

Total current liabilities

 

 

1,577,098

 

 

 

1,573,399

 

Operating lease liabilities, net of current portion

 

 

249,570

 

 

 

254,539

 

Deferred revenue, net of current portion

 

 

4,581

 

 

 

3,969

 

Other long-term liabilities

 

 

60,523

 

 

 

55,640

 

Total liabilities

 

 

1,891,772

 

 

 

1,887,547

 

Stockholders’ equity:

 

 

 

 

Common stock

 

 

52

 

 

 

52

 

Additional paid-in capital

 

 

2,828,754

 

 

 

2,713,697

 

Accumulated other comprehensive (loss) income

 

 

(2,660

)

 

 

(5,654

)

Accumulated deficit

 

 

(821,602

)

 

 

(799,809

)

Total stockholders’ equity

 

 

2,004,544

 

 

 

1,908,286

 

Total liabilities and stockholders’ equity

 

$

3,896,316

 

 

$

3,795,833

 

Consolidated Statements of Operations

(in thousands, except per share data)

 

 

Three Months Ended March 31,

 

2025

 

2024

Revenues:

 

 

 

Subscription

$

698,728

 

 

$

603,798

 

Professional services and other

 

15,409

 

 

 

13,616

 

Total revenue

 

714,137

 

 

 

617,414

 

Cost of revenues:

 

 

 

Subscription

 

100,230

 

 

 

80,725

 

Professional services and other

 

14,877

 

 

 

14,363

 

Total cost of revenues

 

115,107

 

 

 

95,088

 

Gross profit

 

599,030

 

 

 

522,326

 

Operating expenses:

 

 

 

Research and development

 

220,100

 

 

 

175,637

 

Sales and marketing

 

326,697

 

 

 

300,282

 

General and administrative

 

78,633

 

 

 

68,858

 

Restructuring

 

1,080

 

 

 

782

 

Total operating expenses

 

626,510

 

 

 

545,559

 

Loss from operations

 

(27,480

)

 

 

(23,233

)

Other income (expense):

 

 

 

Interest income

 

20,564

 

 

 

18,727

 

Interest expense

 

(644

)

 

 

(935

)

Other (expense) income

 

(2,309

)

 

 

13,161

 

Total other income

 

17,611

 

 

 

30,953

 

(Loss) income before income tax expense

 

(9,869

)

 

 

7,720

 

Income tax expense

 

(11,924

)

 

 

(1,786

)

Net (loss) income

$

(21,793

)

 

$

5,934

 

Net (loss) income per share, basic

$

(0.42

)

 

$

0.12

 

Net (loss) income per share, diluted

$

(0.42

)

 

$

0.12

 

Weighted average common shares used in computing basic net (loss) income per share:

 

52,154

 

 

 

50,689

 

Weighted average common shares used in computing diluted net (loss) income per share:

 

52,154

 

 

 

51,498

 

Consolidated Statements of Cash Flows

(in thousands)

 

 

For the Three Months Ended March 31,

 

2025

 

2024

Operating Activities:

 

 

 

Net (loss) income

$

(21,793

)

 

$

5,934

 

Adjustments to reconcile net (loss) income to net cash and cash equivalents provided by operating activities

 

 

 

Depreciation and amortization

 

28,830

 

 

 

21,234

 

Stock-based compensation

 

116,693

 

 

 

111,122

 

Gain on strategic investments

 

(115

)

 

 

(16,353

)

Impairment of strategic investments

 

1,600

 

 

 

3,615

 

Benefit from deferred income taxes

 

(335

)

 

 

(167

)

Amortization of debt discount and issuance costs

 

500

 

 

 

500

 

Accretion of bond discount

 

(13,848

)

 

 

(12,563

)

Unrealized currency translation

 

2,717

 

 

 

538

 

Changes in assets and liabilities

 

 

 

Accounts receivable

 

45,655

 

 

 

25,423

 

Prepaid expenses and other assets

 

(26,392

)

 

 

(5,473

)

Deferred commission expense

 

(27,159

)

 

 

(17,001

)

Right-of-use assets

 

6,437

 

 

 

6,390

 

Accounts payable

 

18,034

 

 

 

(1,300

)

Accrued expenses and other liabilities

 

(1,224

)

 

 

(13,281

)

Operating lease liabilities

 

(7,452

)

 

 

(12,743

)

Deferred revenue

 

39,422

 

 

 

31,213

 

Net cash and cash equivalents provided by operating activities

 

161,570

 

 

 

127,088

 

Investing Activities:

 

 

 

Purchases of investments

 

(674,375

)

 

 

(399,378

)

Maturities of investments

 

803,059

 

 

 

352,790

 

Purchases of property and equipment

 

(13,345

)

 

 

(5,882

)

Purchases of strategic investments

 

(11,000

)

 

 

(27

)

Capitalization of software development costs

 

(30,421

)

 

 

(21,634

)

Business acquisitions, net of cash acquired

 

(51,356

)

 

 

Net cash and cash equivalents provided by (used in) investing activities

 

22,562

 

 

 

(74,131

)

Financing Activities:

 

 

 

Repayment of 2025 Convertible Notes

 

(90,568

)

 

 

Employee taxes paid related to the net share settlement of stock-based awards

 

(9,070

)

 

 

(8,788

)

Proceeds related to the issuance of common stock under stock plans

 

19,308

 

 

 

19,943

 

Net cash and cash equivalents (used in) provided by financing activities

 

(80,330

)

 

 

11,155

 

Effect of exchange rate changes on cash, cash equivalents and restricted cash

 

8,560

 

 

 

(4,306

)

Net increase in cash, cash equivalents and restricted cash

 

112,362

 

 

 

59,806

 

Cash, cash equivalents and restricted cash, beginning of period

 

516,720

 

 

 

392,040

 

Cash, cash equivalents and restricted cash, end of period

$

629,082

 

 

$

451,846

 

Reconciliation of non-GAAP operating income and operating margin

(in thousands, except percentages)

 

 

For the Three Months Ended March 31,

 

2025

 

2024

GAAP operating loss

$

(27,480

)

$

(23,233

)

Stock-based compensation

 

116,693

 

 

111,122

 

Amortization of acquired intangible assets

 

2,913

 

 

2,344

 

Acquisition related expense

 

7,082

 

 

1,552

 

Restructuring charges

 

1,080

 

 

782

 

Non-GAAP operating income

$

100,288

 

$

92,567

 

 

 

 

 

GAAP operating margin

 

(3.8

%)

 

(3.8

%)

Non-GAAP operating margin

 

14.0

%

 

15.0

%

Reconciliation of non-GAAP net income

(in thousands, except per share amounts)

 

 

For the Three Months Ended March 31,

 

2025

 

2024

GAAP net income (loss)

$

(21,793

)

$

5,934

 

Stock-based compensation

 

116,693

 

 

111,122

 

Acquisition related expense

 

7,082

 

 

1,552

 

Amortization of acquired intangibles assets

 

2,913

 

 

2,344

 

Restructuring charges

 

1,080

 

 

782

 

Non-cash interest expense for amortization of debt issuance costs

 

500

 

 

500

 

Loss (gain) on strategic investments, net

 

1,485

 

 

(12,673

)

Income tax effects of non-GAAP items

 

(12,053

)

 

(20,483

)

Non-GAAP net income

$

95,907

 

$

89,078

 

 

 

 

Non-GAAP net income per share:

 

 

Basic

$

1.84

 

$

1.76

 

Diluted

$

1.78

 

$

1.68

 

Shares used in non-GAAP per share calculations

 

 

Basic

 

52,154

 

 

50,689

 

Diluted (1)

 

54,015

 

 

53,123

 

 

(1) The non-GAAP diluted share count includes shares related to our 2025 notes using the if converted method. The GAAP diluted share count excludes shares related to our 2025 notes using the if converted method because inclusion of those shares would be anti-dilutive.

Reconciliation of non-GAAP expense and expense as a percentage of revenue

(in thousands, except percentages)

 

 

For the Three Months Ended March 31,

 

2025

 

2024

 

COS,
Subs-
cription

COS, Prof.
services &
other

R&D

S&M

G&A

 

COS,
Subs-
cription

COS, Prof.
services &
other

R&D

S&M

G&A

GAAP expense

$

100,230

 

$

14,877

 

$

220,100

 

$

326,697

 

$

78,633

 

 

$

80,725

 

$

14,363

 

$

175,637

 

$

300,282

 

$

68,858

 

Stock -based compensation

 

(7,697

)

 

(930

)

 

(56,797

)

 

(31,604

)

 

(19,665

)

 

 

(4,960

)

 

(1,086

)

 

(50,627

)

 

(35,157

)

 

(19,292

)

Amortization of acquired intangible assets

 

(2,178

)

 

(200

)

 

 

 

(430

)

 

(105

)

 

 

(1,882

)

 

 

 

 

 

(357

)

 

(105

)

Acquisition related expense

 

 

 

 

 

(6,886

)

 

(122

)

 

(74

)

 

 

 

 

 

 

(1,046

)

 

 

 

(506

)

Non-GAAP expense

$

90,355

 

$

13,747

 

$

156,417

 

$

294,541

 

$

58,789

 

 

$

73,883

 

$

13,277

 

$

123,964

 

$

264,768

 

$

48,955

 

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense as a percentage of revenue

 

14.0

%

 

2.1

%

 

30.8

%

 

45.7

%

 

11.0

%

 

 

13.1

%

 

2.3

%

 

28.4

%

 

48.6

%

 

11.2

%

Non-GAAP expense as a percentage of revenue

 

12.7

%

 

1.9

%

 

21.9

%

 

41.2

%

 

8.2

%

 

 

12.0

%

 

2.2

%

 

20.1

%

 

42.9

%

 

7.9

%

Reconciliation of non-GAAP subscription margin

(in thousands, except percentages)

 

 

 

For the Three Months Ended March 31,

 

 

2025

 

2024

GAAP subscription margin

 

$

598,498

 

$

523,073

 

Stock-based compensation

 

 

7,697

 

 

4,960

 

Amortization of acquired intangible assets

 

 

2,178

 

 

1,882

 

Non-GAAP subscription margin

 

$

608,373

 

$

529,915

 

 

 

 

 

GAAP subscription margin percentage

 

 

85.7

%

 

86.6

%

Non-GAAP subscription margin percentage

 

 

87.1

%

 

87.8

%

Reconciliation of free cash flow

(in thousands)

 

 

 

 

 

 

For the Three Months Ended March 31,

 

 

2025

 

2024

GAAP net cash and cash equivalents provided by operating activities

 

$

161,570

 

$

127,088

 

Purchases of property and equipment

 

 

(13,345

)

 

(5,882

)

Capitalization of software development costs

 

 

(30,421

)

 

(21,634

)

Payment of restructuring charges

 

 

4,505

 

 

4,190

 

Non-GAAP free cash flow

 

$

122,309

 

$

103,762

 

Reconciliation of operating cash flow

(in thousands)

 

 

 

For the Three Months Ended March 31,

 

 

2025

 

2024

GAAP net cash and cash equivalents provided by operating activities

 

$

161,570

 

$

127,088

 

Payment of restructuring charges

 

 

4,505

 

 

4,190

 

Non-GAAP operating cash flow

 

$

166,075

 

$

131,278

 

Reconciliation of forecasted non-GAAP operating income

(in thousands, except percentages)

 

Three Months Ended
June 30, 2025

 

Year Ended
December 31, 2025

GAAP operating loss range

($28,188)-($27,188)

 

($7,855)-($3,855)

Stock-based compensation

141,161

 

524,452

Amortization of acquired intangible assets

2,913

 

11,652

Acquisition related expense

6,986

 

25,287

Restructuring charges

1,128

 

4,464

Non-GAAP operating income range

$124,000-$125,000

 

$558,000-$562,000

Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share

(in thousands, except per share amounts)

 

 

 

 

 

Three Months Ended
June 30, 2025

 

Year Ended
December 31, 2025

GAAP net (loss) income range

($31,380)-($30,130)

 

$28,967-$34,592

Stock-based compensation

141,161

 

524,452

Amortization of acquired intangible assets

2,913

 

11,652

Acquisition related expense

6,986

 

25,287

Non-cash interest expense for amortization of debt issuance costs

187

 

686

Restructuring charges

1,128

 

4,464

Loss on strategic investments, net

 

1,485

Income tax effects of non-GAAP items

(8,995)-(9,245)

 

(101,493)-(102,618)

Non-GAAP net income range

$112,000-$113,000

 

$495,500-$500,000

 

 

 

 

GAAP net income (loss) per basic and diluted share

($0.60)-($0.57)

 

$0.55-$0.66

Non-GAAP net income per diluted share

$2.10-$2.12

 

$9.29-$9.37

 

 

 

 

 

 

 

 

Weighted average common shares used in computing GAAP basic and diluted net income (loss) per share:

52,696

 

52,637

Weighted average common shares used in computing non-GAAP diluted net income (loss) per share:

53,232

 

53,344

HubSpot’s estimates of stock-based compensation, amortization of acquired intangible assets, non-cash interest expense for amortization of debt issuance costs, restructuring charges, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, changes in value of strategic investments, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures

We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot’s non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Calculated billings is defined as total revenue recognized in a period plus the sequential change in total deferred revenue in the corresponding period. Non-GAAP operating cash flow is defined as cash and cash equivalents provided by or used in operating activities plus payment of restructuring charges. Non-GAAP free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus payment of restructuring charges. Although non-GAAP operating cash flow and non-GAAP free cash flow are not residual cash flow available for our discretionary expenditures, we believe information regarding non-GAAP operating cash flow and non-GAAP free cash flow provide useful information to investors in understanding and evaluating the strength of our liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by restructuring charges paid from operating cash flow.

Constant currency amounts are presented to provide a framework for assessing our operating performance excluding the effect of foreign exchange rate fluctuations. To exclude the effect of foreign currency rate fluctuations, current period results for entities reporting in currencies other than U.S. Dollars (“USD”) are converted into USD at the average exchange rates for the comparative period rather than the actual average exchange rates in effect during the respective periods.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management’s ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, disposition related income, non-cash interest expense for the amortization of debt issuance costs, gain or impairment losses on strategic investments, restructuring charges, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

A.

Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies and changes in stock price.

 

 

B.

Expense for the amortization of acquired intangible assets is excluded from non-GAAP expense and income measures as HubSpot views amortization of these assets as arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are evaluated for impairment regularly, amortization of the cost of purchased intangibles is a non-cash expense that is not typically affected by operations during any particular period. Valuation and subsequent amortization of intangible assets can also be inconsistent in amount and frequency because they can significantly vary based on the timing and size of acquisitions and the inherently subjective nature of the degree to which a purchase price is allocated to intangible assets. We believe that the exclusion of this amortization expense provides for a useful comparison of our operating results to prior periods, for which we have historically excluded amortization expense, and to our peer companies, which commonly exclude acquired intangible asset amortization. It is important to note that although we exclude amortization of acquired intangible assets from our non-GAAP expense and income measures, revenue generated from such intangibles is included within our non-GAAP income measures. The use of these intangible assets contributed to our revenues earned during the periods presented and will contribute to future periods as well.

 

 

C.

Acquisition related expenses, such as transaction costs, retention payments, and holdback payments, and disposition related income, such as proceeds from sale of assets, are transactions that are not necessarily reflective of our operational performance during a period. We believe that the exclusion of these expenses and income provides for a useful comparison of our operating results to prior periods and to our peer companies, which commonly exclude these expenses and income.

 

 

D.

In June 2020, we issued $460 million of convertible notes due in 2025 with a coupon interest rate of 0.375%. The issuance cost of the debt is amortized as interest expense over the remaining term of the debt. We believe the exclusion of this non-cash interest expense provides for a useful comparison of our operating results to prior periods and to our peer companies.

 

 

E.

Strategic investments consist of non-controlling equity investments in privately held companies. The recognition of gains, impairment losses, or the proportionate share of net earnings can vary significantly across periods and we do not view them to be indicative of our fundamental operating activities and believe the exclusion provides for a useful comparison of our operating results to prior periods and to our peer companies.

 

 

F.

Restructuring charges are related to severance, employee related benefits, facilities and other costs associated with the restructuring plan implemented in January 2023. Restructuring charges fluctuate in amount and frequency and are not reflective of our core business operating results. In addition to the restructuring charges related to facilities we abandoned during the year ended 2023, through 2027, we expect to both incur incremental restructuring charges and make cash payments related to such facilities. The abandonment of facilities is part of the restructuring plan we authorized on January 25, 2023 and is intended to consolidate our lease space and create higher density across our workspaces. The incremental charges we expect to incur relate to continuing costs for the abandoned facilities and are expected to be in the range of $11-12 million. We also expect to make cash payments of approximately $39.0 million in fixed rent payments for the abandoned facilities that will be made in monthly installments through 2027, for which we have taken the full restructuring charge during the year ended 2023. We plan on excluding both the incremental charges and cash payments and the related restructuring cash rent payments from our non-GAAP earnings, operating cash flow, and free cash flow metrics. We believe exclusion of these charges and cash payments provides useful information to investors in understanding and evaluating the strength of earnings and liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by excluded restructuring charges paid from operating cash flow.

 

 

G.

The effects of income taxes on non-GAAP items reflect a fixed long-term projected tax rate of 20% to provide better consistency across reporting periods. To determine this long-term non-GAAP tax rate, we exclude the impact of other non-GAAP adjustments and take into account other factors such as our current operating structure and existing tax positions in various jurisdictions. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes and material changes in our forecasted geographic earnings mix.

 

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[email protected]

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